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Empire Flippers Capital has rebranded as WebStreet.

The Investor’s Guide To Fractional Ownership Investment 

Fractional ownership investment is a popular way to reap the benefits of owning valuable assets without bearing the total cost. This approach is well-established, especially in real estate, where investors purchase properties such as houses or land to generate income by renting or selling at a profit.

Digital real estate functions under a similar model, with every website serving as virtual property that can be bought and sold, much like physical real estate. 

However, it’s essential to differentiate between the potential for passive income through fractional ownership and the more active engagement required when buying, selling, and operating websites.

While fractional ownership allows for a share in profits with minimal ongoing effort, actively operating online assets demands significant time and expertise, akin to a full-time job. 

In 2023, the website sales industry underscored the potential of digital real estate, with revenues hitting $9.5 billion. This highlighted both the passive and active income opportunities within this space.

Although real estate has stood out as one of the most prominent and longstanding methods to establish a passive income stream, investors are making a living buying selling, and running online assets full-time. Today, earning passive income from fractional ownership investment is more attainable than ever, owing to the rise of online businesses. This article aims to provide investors with a thorough understanding of fractional ownership investment. 

We will explore the options available to fractionally own online businesses and generate passive income. This article will also shed light on the mechanism of WebStreet, an alternative online investment platform for investors looking to own digital assets fractionally. We will also discuss future trends in the fractional ownership investment market.

Our aim is to provide investors with a detailed guide that facilitates them in understanding the concept of fractional ownership in physical and online business models.

All You Should Know about Fractional Ownership

An image showcasing the concept of fractional ownership.
Fractional ownership investment allows you to buy partial ownership shares in assets by combining funds with other investors. 

Fractional ownership involves multiple individuals sharing ownership of an asset, each holding a portion and sharing the associated benefits and responsibilities. This can include any appreciation in the asset’s value. 

This investment strategy appeals to those looking to own a part of valuable assets, from vacation properties to online businesses, without the entire financial burden or management headaches. 

Technological advancements have streamlined transactions and management, changing investment landscapes have made diverse portfolios more desirable, and increased access to markets previously out of reach for the average investor are key factors driving this trend. 

For example, fractional ownership in vacation properties not only provides personal use and income through rentals, managed efficiently by property management companies, but also in the digital space, where investors can earn from online businesses via investment platforms that facilitate buying, growing, and selling such assets, all without the need for direct involvement in daily operations.

Fractional ownership investment allows you to buy partial ownership shares in assets by combining funds with other investors. 

Generally, the following steps are involved:

  • A sponsor or manager establishes a legal ownership entity and acquires the asset, such as an E-commerce website or an affiliate marketing business.
  • The entity divides ownership rights into shares: equity, partnership stakes, membership units, or other fractional interests.
  • Individual investors purchase fractions of this business either to earn passive income or scale their investment portfolio.
  • Ongoing costs and revenues, like usage fees, profits, and sales, may be distributed proportionally among co-owners based on the terms of the fractional agreement.

Pros and Cons of Fractional Ownership Investment

ProsCons
Reduced financial commitment:For example, instead of needing substantial funds to buy a single property outright, an investor could allocate portions of that capital towards shares in multiple properties or digital assets, enhancing portfolio diversification.Restricted access and flexibility:For example, owning a fraction of a vacation property may come with predetermined times when it can be used, reducing personal flexibility.
Shared profits and proportions:For instance, in a fractional real estate investment, if the property’s value increases or it generates rental income, each investor receives a share of the profits proportional to their investment.Lower liquidity:Selling shares in fractional investments can be more challenging than liquidating traditional investments, particularly in niche or less liquid markets. This could make it harder to free up cash when needed quickly.
Investment in lucrative assets:This could include luxury vacation homes or high-potential online businesses, offering the chance for significant appreciation and income.Reliance on co-owners and sponsor:Misalignment in goals or mismanagement can impact returns, illustrating the importance of trust and transparency in these relationships.
Opportunities for asset appreciation and income:This includes uch as rent from a fractional property or revenue from a part-owned online business, combining growth and income potential.Limited ownership rights to assets:Investors rely on a management company or sponsor to make significant decisions. This can affect everything from the timing of sales to the management of rental properties.

When considering fractional ownership investing, a crucial step involves choosing the appropriate platform or company to facilitate your investment. Given plenty of options, it can be daunting to decide the ideal fit for your investment objectives. 

The key points to consider when selecting a fractional ownership platform include: 

  • Solid Track Record:  Prioritize platforms with a solid track record, such as documented history of successful investments, metrics such as high rates of return, customer satisfaction scores, a growing user base, return on investment (ROI) for their projects, the percentage of projects meeting or exceeding their projected outcomes, and testimonials from content clients. 
  • Choosing Asset: Platforms may specialize in diverse asset types, including online assets, digital platforms, real estate, luxury items, or artwork. Evaluate your investment inclinations and confirm that the platform provides assets aligning with your interests and investment strategy. For instance, if online business is your focus, select a platform specializing in fractional ownership of digital assets.
  • Due Diligence: It’s essential to ensure that the platform or company provides detailed information about the assets, including financials, ownership structure, and potential risks. Seek out platforms that rigorously conduct due diligence on every investment opportunity, providing you with the necessary information for making informed decisions. Transparent practices and thorough due diligence mitigate risks and offer investors peace of mind.
  • Cost and Fee Structure: Compare costs and fees across different platforms. Some impose upfront fees, while others charge ongoing management fees. Evaluate the value offered in exchange for these fees and ensure it aligns with your investment objectives. Remember that the lowest fees may not always translate to the best option; quality of service and support should also be considered.
  • User Support:  Customer experience provided by the platform or company can significantly influence your investment journey. Seek out a user-friendly, intuitive platform that offers a smooth investment process. Evaluate the available support level, including access to a dedicated account manager or responsive customer service team. Prompt and reliable support can be invaluable, particularly when navigating complex investment decisions or addressing concerns.
  • Platform Comparison: Consider factors like reputation, asset variety, financial transparency, hidden cost, and user experience. Through diligent research and comparing various options, you can choose a platform or company that suits your investment objectives, offering a smooth and fulfilling investment journey. For instance, if you’re looking to invest in online businesses that offer full support in buying, growing, and selling digital assets while only investing the capital and enjoying passive returns, check out WebStreet to explore your options.

Ready to Elevate Your Investment Portfolio? Dive into the world of online business investment with WebStreet. With our platform, you gain access to a diversified portfolio of alternative investment assets managed by experts to ensure you enjoy passive income, lower risks, and potentially high returns.

Why WebStreet Is the Best Platform for Fractional Ownership Opportunities 

An image showcasing how fractional ownership opportunities would present themselves.
WebStreet was born out of a need to facilitate investors’ fractional ownership investment in digital cash-flowing assets.

WebStreet enables investors to scale their investment portfolios by providing fractional ownership opportunities in online assets such as content sites, Amazon storefronts, micro SaaS businesses, and others.

Born out of a need to facilitate investors’ fractional ownership investment in digital cash-flowing assets, WebStreet is an online investment platform that selects and vets portfolio managers specifically with track records in online businesses to handle all operational activities like buying, growing, and selling digital assets on behalf of investors.

What distinguishes WebStreet from other investment platforms is our meticulous operator/portfolio manager vetting process, which is designed to ensure only the highest quality picks for our investors. Below is a detailed overview of each step in our vetting process:

  1. Initial Review: The process begins with a 10-minute survey that asks high-level questions. We inquire about portfolio managers’ experience in managing online business portfolios, including any current or past portfolios. This assessment is pivotal for determining their expertise in managing digital asset portfolios.
  2. Assessing Shortlisted Candidates: Candidates moving beyond the preliminary stage undergo a more in-depth survey tailored to their monetization knowledge. This includes inquiries about their portfolios, team strategies, and specialized experiences such as managing FBA inventory or adapting to updates in Google’s algorithms for content websites. Additionally, candidates may introduce themselves via video, providing a personal insight into their professional journey and goals. We also evaluate each candidate’s willingness to engage in co-investing, typically around 5% of the total investment.
  3. First Interviews: In the initial interview, candidates meet with the WebStreet team to discuss the program in detail and express their interest in joining. This phase aims to delve deeper into the candidate’s professional and personal qualities based on their application. We assess their experience, including achievements, challenges, and future aspirations, through structured questions. We explore their acquisition preferences, favored monetization strategies, niche areas, team dynamics, and operational methods, ensuring a comprehensive understanding of the program and its alignment with their professional objectives.
  4. Listing Evaluation: Candidates then choose potential acquisitions from the WebStreet marketplace, explaining their alignment with their criteria. A detailed evaluation of a selected business follows, including due diligence, financial projections, a business plan, and a negotiation strategy. This step demonstrates their approach to deal evaluation, their justification for choices, risk and opportunity assessment, and planning skills, aiming to identify investments with promising returns.
  5. Final Interview and Selection: The final interview provides feedback on the applicant’s application and due diligence exercise. We assess their capability as an operator, discuss the operational timeline, and discuss future phases like fundraising and acquisition. We also establish clear acquisition criteria for presenting to investors. Offers are extended to candidates deemed most suitable for the role following the final interviews. Selected applicants undergo further verification, providing financial documentation of their portfolios and evidence of their track record. A background and credit check completes the process.

WebStreet stands at the forefront of fractional ownership investments, offering access to technology-driven and industry-leading business models. With the e-commerce market projected to reach US$3.2 billion by 2024, firms at the cutting edge of technological innovation are poised to dominate the future landscape.

Technologies such as AR/VR, AI, machine learning, and blockchain are set to transform the e-commerce sector. Early adopters of these innovations will find themselves in a prime position to succeed. WebStreet has been a trailblazer in recognizing and capitalizing on this trend, pioneering fractional ownership investment opportunities in the online business domain.

In 2022, amidst a challenging economic climate, WebStreet distributed an impressive 15% cash-on-cash return to its investors, marking a promising start to fractional ownership investing in online businesses. The growing demand within our sector is a testament to the significant traction we’re gaining, presenting investors with a prime opportunity in our latest WebStreet Fund Round 7 (WSR7) to capitalize on anticipated growth.

Future Trends in Fractional Ownership Investment

An image showcasing the concept of fractional ownership investment.
The future trends in fractional ownership indicate a more inclusive and dynamic investment landscape.

Fractional ownership investment has surged in popularity recently as an investment strategy. It enables individuals to invest in high-value assets like digital businesses, real estate, luxury cars, intellectual property, and artwork without requiring substantial capital.

This ownership model allows investors to buy a fraction or share of the asset, granting them a proportional stake in its value, income, and potential appreciation.

This ownership model presents investors with significant opportunities to diversify their investments, lower barriers to entry, access professional management services, enjoy liquidity and flexibility, and compare different options, making fractional ownership an attractive choice. 

The future trends in fractional ownership indicate a more inclusive and dynamic investment landscape. It offers benefits across a broader spectrum of investors, promoting financial equity. The impact on investments will likely expand, reshaping how individuals participate in finance.


This is where WebStreet comes in, offering a breakthrough fractional ownership platform for investors looking to acquire their piece of the pie in digital assets. With WebStreet, you invest in cash-flowing assets like e-commerce websites, such as Amazon storefronts, affiliate marketing, SaaS businesses, and content sites.

Investing in high-growth potential digital assets can be done without prior expertise in the tech space or the dedication to understanding the intricacies involved. Our team of vetted portfolio managers with a solid track record in acquiring, growing, and scaling online businesses are present to take care of your investment portfolio.

Click Here To Start Your Journey With WebStreet Today. Unlock the door to diversified, alternative investments and learn more about investing in online businesses by reading our blog

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